Vivian has a sixth sense for creating things people love.
Transform your product's color and style with CMF design and trend translation
“I think it is absolutely a best practice for us…we have a high degree of confidence that these colors are going to be attractive to consumers.”
Melissa Tartte — Director of Marketing, Newell Brands
You may not know me personally, but there’s a good chance I’ve defined the look and feel of products you use every day.
Vivian V. Evans is an award-winning designer based in Beaverton, Oregon. Over the past two decades, she’s established herself as an expert in CMF (color, materials, and finish) design and trend forecasting, bringing her vision to top consumer brands, from Nike and Belkin to Paper Mate and Sharpie and more. You could say she has a sixth sense for creating things people love, as The National Design Awards, Good Design Awards, Allure Best of Beauty, Good Housekeeping, and Red Dot: Best of the Best have all honored projects she’s played a significant role in.
Create with Confidence
20+ years of world class product design experience, Vivian guides you through every phase.
pHASE 1
Trend Translation & Design Strategy
Leverage trend inspiration to define your product's form language, color palette, and styling. Translate consumer tastes into user-friendly creative directions for product design and marketing teams, providing valuable insights on design trends, colors, materials, and finishes that appeal to consumers. Vivian's strategies have mass appeal and have helped many brands generate millions of dollars and boost their sales.
PHASE 2
Color Material Finish Design & Prototyping
This is where the CMF strategy turns into action items. Each SKU/color way/CMF variation, is expertly designed for maximum impact and velocity at retail. Concepts are finessed, CAD visualizations are rendered, and physical color material finish swatches and their spec sheets are sent to the model shop for fabrication. Prototyping speeds decision-making. Confidently design and prototype color and style for a single product, collection, category, or division.
PHASE 3
Color Matching & Materials Development
Color match your materials for mass production with accuracy and speed. Vivian integrates seamlessly into projects, assessing and delivering results. Her expertise covers color-matching, process improvements, and training. She effectively communicates with suppliers and can travel globally to troubleshoot and approve onsite. Expect color accuracy at a faster rate.
LAUNCH
Results
Vivian's design strategies effectively communicated trend inspiration, color and material finish palettes, and color schemes for multiple product lines. Her work also influences brand photography, providing art direction and visual cues to enhance the brand's overall "vibe."
Vivian's has helped some of the world's biggest brands. She can help you too.
“Vivian is a pleasure to work with! She is brilliant at translating trends into seductive desirable products. I have witnessed Vivian’s creative process and I was so impressed with her hands-on approach. She is committed to getting it right!”
Sarah Brady — Peclers Paris
