CMF problems usually don’t appear at concept phase. They appear when products scale.
Common issues:
• color inconsistency across materials or batches
• stalled decisions between design, engineering, and manufacturing
• incomplete CMF strategy after concept approval
• supplier or regional variation causing rework and delay
When this happens, more iteration makes the problem worse.
Teams need clarity.
A focused working session to diagnose CMF issues, resolve decision ambiguity, and determine what to do next.
By the end of the session, you’ll know what to fix, what to decide, and what can move forward.
This is not execution.
This is not trend or inspiration work.
This is decision clarity.
Vivian Villamin Evans is a global CMF strategist, creative leader, and advisor with over two decades of experience shaping CMF systems for products at scale.
Her work spans consumer electronics, footwear, accessories, and multi-category consumer packaged goods—bridging design intent with manufacturing reality to protect creative integrity under real-world constraints.
Through The CMF Expert®, she defines CMF as a strategic discipline grounded in systems thinking, execution rigor, and long-term performance.
I have spent 25 years resolving CMF issues across global manufacturing environments—working directly with design, engineering, marketing, and suppliers to ensure CMF decisions hold up at scale.
My role is typically to step in when:
• teams are stuck
• CMF decisions are creating risk or inconsistency
• products need to move forward across regions and suppliers
Selected experience includes:
Nike • Apple • Belkin • Oakley • Newell Brands
I’m often brought in when teams are stuck, CMF decisions are creating risk, or products need to move forward across regions and suppliers.
This session is for:
• teams dealing with CMF inconsistency at scale
• leaders responsible for manufacturing outcomes
• organizations that need CMF decisions resolved, not reworked
This session is not for:
• trend or inspiration work
• project-managed execution
• early-stage ideation or concept generation
